So, you’re wanting to make more money as a freelance copywriter. What’s next? It isn’t nearly as difficult as you would think. In this blog post, we will review several tips to start making more money online as a copywriter.
To start, what is a freelance copywriter? If you are reading this blog you probably already know what a freelance copywriter is, or maybe you even are one yourself, but here is a refresher. A freelance copywriter is a self-employed writer who is hired by businesses, organizations, or others to write up ads, professional documents, or other text-based media. Freelance copywriters are normal copywriters who work for themselves, set their prices, and take on as many or as few jobs as they please.
Below are seven tips you can use to start making more money with your freelance copywriting business. Implementing a few of these into your online business strategies will help you gain freedom as a writer.
Tip 1: Raise Your Prices
Although it may seem obvious, raising your prices is the first step to making more money as a freelance copywriter. No matter the prices, there is someone out there who will pay for your services. Your hourly rate should reflect how much you want to make, not how much you think your future clients will be willing to pay you. If you are wanting to hit $15,000 a month, then your hourly rate should be $83/hour at the minimum. This alone won’t guarantee more money, but it is a great place to start. Know your worth as a freelance copywriter.
Tip 2: Passive Money is Key for Copywriters
Passive money is quite possibly one of the smartest and easiest ways to make money online as a service-based business owner. For freelance copywriters, this can be done by making writing templates. You can make writing templates for just about anything; job resumes, professional emails, thank you notes, etc. By making and offering templates you can make extra money by doing virtually nothing. Other ways to make passive money would be selling training courses, writing blogs, and much more. What’s even better about these passive income opportunities, is that they are extremely scalable. It doesn’t matter if one person buys your template, or one million people buy your template, it is the same amount of work up front for you.
Tip 3: Find a Niche to Thrive in as a Freelance Copywriter
Finding a niche as a freelance copywriter will be a game-changer when it comes to gaining new clients and making more money. Finding a niche will help you to hone your skills for one particular bracket of clients. The more skilled you get as a copywriter in a certain niche the more known you will be in that field and the more likely people will recommend you to their friends and other business owners. A niche can be just about anything you like. Different niches could include strictly small business owners, only writing certain types of documents, or writing for one specific industry like the food or music industry.
Tip 4: Have Affiliates Promote Your Copywriting Business
Affiliates are a very useful tool in making money as a freelance copywriter. Essentially an affiliate is an individual, more often than not a past client of yours, that promotes your work for something in return. For example, an affiliate could recruit new clients for you and for every client they send your way they get $100 in return. It is a good way to drive business your way and to keep loyal customers around. By having affiliates, both you and your clients can benefit. You will book more clients which, in turn, will give your affiliates a bigger payout. This will motivate them to advertise your business even more.
Tip 5: Broaden Your Presence on as Many Platforms as Possible
No matter how great of a freelance copywriter you are, if no one hears about you, you aren’t going to make any sales. Marketing yourself is a very important part of making more money as a copywriter. Advertising your copywriting business on multiple social media platforms is a great way to start. Make sure to use lots of copywriting-related hashtags and post a wide range of content. This can include your writing portfolio examples, copywriting tips, and popular trends to boost your chance of people seeing you. All of this along with engaging with clientele, both past and future, will help to drive business your way and solidify your place as a successful freelance copywriter.
Tip 6: Invest in a Copywriting Website
Investing in a website is one of the smartest business moves you can make as a business owner, copywriting or not. As a freelance copywriter, it will help to elevate your brand and look more professional in the eyes of your clients. A website is a place for clients to go to view your services, contact you, learn about your business, and browse your portfolio all in one professional and centralized location. Below we have a few examples of WordPress website templates designed specifically for copywriters. The great thing about having a website is that it does the selling for you. You don’t have to personally answer all of the questions of potential clients, because they can find it on your website. You can quite literally start making money while you sleep.
All of these templates were designed specifically for copywriters and have plenty of space for you to write out all of your words.
Tip 7: Introduce a Day Rate
Apart from just raising prices, there are several different ways to charge clients for your time. One way is to introduce a day rate offer. What is a day rate exactly? A day rate is where a client will book you for the day. The copywriter takes the whole day to focus on their client and write and make edits on the work they need to have done for a set price. Introducing a day rate as a copywriter allows you to pack a bigger punch in a shorter amount of time and you’re able to work in shorter sprints rather than huge, drawn-out projects. Many beginner copywriters may start at around $800-$1,200 a day, while more experienced and established copywriters can go up into the thousands per day. You can display these rates on the services page of your website. The website templates shown above have specific sales pages created for Day Rate offers. You can use it to start sharing your copywriting day rate with potential clients. Check out the writer website templates here.
Summary
Making more money as a copywriter is not as difficult as it may seem. Following these tips will help you in your journey of becoming a successful freelance copywriter and making more money online. By raising your prices, capitalizing on passive money, finding a niche, utilizing affiliates, marketing yourself, introducing day rates, and investing in a website you will surely start making a profit in no time. Now it’s your turn to go out and start making money as a copywriter!
Upwards and Onwards,
Bailey Thibodeaux
Founder of Honeywave Creative
