As a business owner, your website is often the first point of contact with potential customers. It’s important to make a good impression and ensure that your website accurately reflects your brand and what you have to offer. Before hiring a website designer, there are three crucial things you should do to prepare:
1. Write your website copy
Your website copy is the text that appears on your website. It’s important to take the time to carefully craft this content, as it will be the first thing potential customers read about your business. Your website copy should clearly explain what you offer, why you’re different from your competitors, and why someone should choose to do business with you. It should also be engaging and easy to read. Consider hiring a professional copywriter to help you with this task, as they will have the skills and experience necessary to create compelling content.
If you already have a website designer in mind that you’re wanting to work with, you may want to reach out to them and see if they have any recommendations. We have a select group of copywriters that we usually refer clients to, and we also provide all of our clients with a Website copywriting guide to help guide you through writing your own copy if you choose to do so.
2. Have a brand photoshoot
Visual content is incredibly important on a website, as it helps to create a more engaging and memorable experience for visitors. Before hiring a website designer, you should have a brand photoshoot to create a library of high-quality images that can be used on your website. This could include photos of your products or services, your team, and your physical location (if applicable). A professional photographer will be able to capture your brand in the best light, and provide you with images that will help to make your website more visually appealing. This will also ensure that the colors and styles in your images are on brand and contribute to the overall brand image you are creating for your business.
3. Get clear on what you offer
It’s important to have a clear understanding of what you offer before hiring a website designer. This will help you to communicate effectively with the designer, and ensure that your website clearly communicates the value you provide to others. Take some time to think about the products or services you offer, who your target audience is, and what sets you apart from your competitors. This will help you to create a website that effectively communicates your unique value proposition, and encourages potential customers to take action and sign up for one of your service offerings.
Overall, taking the time to do these three things before hiring a website designer will help to ensure that your website accurately reflects your brand and the value you have to offer. This will help to create a more engaging and effective online presence for your business, and ultimately lead to more success.
If you’re interested in hiring a website designer, check out our services page here to get more information on our website design offerings. We would love to work with you!
